How to increase your Instagram followers – The Guide

How to increase your Instagram followers – The Guide

You´d like to start an online business or to promote your business more, but since it´s the beginning of your journey you only have a base of 100 followers on Social Media? Don´t worry, today we will present to you a quick guide on how to make your Instagram page blow up.

Get to know IG’s target

Instagram is one of the most popular Social Media apps, with 1 billion active users monthly and 500 million active users daily. 56.3% of Instagram users are females and 43.7% are male, aged between 18 and 24 years (30%) and between 25 and 34 years (35 %), so their target is mainly focused on youngsters and adults. 200 million users will visit at least one business account per day and 130 million users will also click on a shopping post to acknowledge more details on the product presented.

Instagram fun-facts that might come in handy

  • The Instagram Explore Page is viewed by 200 million accounts daily;
  • More than 50 billion photos have been uploaded to Instagram so far;
  • Posts with a location get 79% more engagement;
  • 7 out of 10 Hashtags on Instagram are branded;
  • 60% of people say they discover new products on Instagram;
  • Photos with faces get 38% more likes;
  • Instagram users engage more on weekdays with Tuesday and Thursday showing most engagement;
  • More than half of Instagram captions & comments contain Emojis;
  • The most popular hashtags on Instagram are #Love, #Instagood, #Photooftheday, #Fashion, and #Beautiful.

The Guide

With so many people using Instagram daily, it’s not that hard to increase the number of your followers and their engagement.

Below, you can find some tips & tricks and also some hacks on how to do it:

Follow, follow and follow!

In case it’s not obvious enough from the title, firstly you have to follow as many accounts as you can.

Tip: go to some profiles with the same content as yours and follow their followers.

Work on your aesthetic

Let’s suppose, just for the sake of an example, that your business promotes a healthy lifestyle and health-related products. Your IG page should visually suggest that, by having a proper aesthetic. In this example, chromatically, your aesthetic should be based on green shades, with a nature approach.

Tip: try not to switch between themes and keep constancy with the aesthetic you chose


The more hashtags, the better. Posts with at least one hashtag have an average of 12.6% more engagement. Our advice is to use the most popular hashtags – you can find a daily updated list here.

Tip: create your own brands’ hashtag – choose something catchy and original

Engage your audience

To engage your audience all you have to do is to share regularly and relevant content for your business. Communicate with your followers, post videos and relatable content for them and don’t forget the Stories section, where you have a multitude of options on how to share information.

Tip: you can also start an IGTV Series, which will bring you more engagement

Till next time,

diARK team

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