To pitch or not to pitch?
In a world of never-ending creative ideas, the one that benefits from the best delivery is usually the one than wins the heart and the attention of the client. The advertising pitch can be the beginning of a beautiful friendship between the client and that one agency that stood out from the crowd.
How to sketch the best elevator pitch, you might ask yourself. Well, let’s dive in and find out some key steps you shouldn’t skip if you plan on killing that presentation and convincing that client that you are the one he’s looking for.
1. Start by answering a simple question: who are you? Nobody (except your mom, maybe) knows you better than you. In a brief sentence, encapsulate that one statement that truly defines you and your business.
2. Find a plot and stick to it. Even if the choice of words may vary, you’ll benefit from a mental map that will guide you through all the key points you need to stress out in such a presentation. Therefore, you make sure you’ll never forget to point out anything relevant.
3. However, keep it short. Try to encapsulate everything in a 45 seconds pitch. Brief & on-point presentations have a higher change of catching someone’s attention. People appreciate when you provide them with concise answers so do not hesitate to offer just the essential information to begin with. If they are interested, they will undoubtedly address you plenty of questions.
4. Explain exactly how can your product or service help people and what’s the novelty you are bringing to the table. The USP (Unique Selling Proposition) is an essential asset, setting you apart from the competition and deciding if you are more attractive (or quite the opposite) than the rest.
5. If possible, include one compelling result or statistic that backs up your presentation. Let’s say you have identified one major problem and, afterwards, came up with the best solution for that issue. In order to be more efficient and to better convince your audience, start your presentation from A to Z, from problem to solution.
6. Eliminate the jargon. Use words and concepts everyone is familiar with and try to stay away as much as possible from slang related to your field of expertise. Approach people and talk to them using their language. Use analogies to better clarify ideas and make sure everyone is on the same page with you.
Need some help with your elevator pitch? We’re the right folks for the job.
Till next time,