Brand Identity vs. Brand Thinking. Understanding the key differences
In the world of branding, two fundamental concepts shape how businesses position themselves: Brand Identity and Brand Thinking.
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14.11.2022
From Zero to Hero. How to build a powerful brand.
As the internet has become an indispensable tool for consumers, of all types, a business that doesn`t convert digitally has minimum chances to win ...
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12.08.2022
The era of TikTok - why is it so catchy?
Basically, TikTok is an app for creating and sharing short videos. Their format is tall (9:16) and you navigate through them simply scrolling up or...
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20.07.2022
Why Employer Branding helps you make it or break it
Employer Branding is the method by which you market your company to prospective and current employees. Better Employer Branding increases the likel...
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