How to create a Website Specifications for your web future projects

How to create a Website Specifications for your web future projects

What is a website specifications?

A website specifications is a document that translates the project’s goals into clear objectives and tactics. The best website specifications document is short and concise and most of the times just highlights the main design and technical features. 

Once it’s finished, the website specifications document will contain the goals statement from the planning phase, as well as the structure and the details of your website’s project. It is advised to also mention potential constraints such as technical restraints, deadlines, as well as to mention the stakeholders and the members of the involved team.

What are the steps before creating this document?

To ensure that everyone is on the same length, in depth discussions and meetings with the client need to take place before and during the design process.

Starting the project, expectations should be noted down, as well as any other problems that the client has with their existing website - if we are talking about changing it. Asking many questions and identifying the customer’s needs during the meetings is extremely useful, since it can save a lot of rework and of course, time.

Another key factor is understanding what are your websites’ must-have features from the client’s perspective. As an agency, bringing the past experience to the new project and suggesting alternatives can be an advantage.


Using questions to define the goals and objectives of the website is extremely important. Why does the client need a website? What are the problems of the existing website? What outcomes should be achieved? Are the outcomes measurable? What is the business need behind the change? 

Content structure overview

It is likely that the website’s structure will change during the design stage, so having the information written down with the initial architecture can guide your through the process. The Information Architecture (IA) or the content structure contains the various parts of your website and it can vary depending the size and complexity of each individual project.