26.05.2022
Inbound Marketing, a short story
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Floating between concept and methodology, inbound marketing was a revolutionary idea when it came to life, changing everyone's perspective by 180 degrees. But what exactly is inbound marketing?
To put it lightly, inbound marketing refers to:
#1 the process of attracting clients by showing them relevant content that will offer value at every step of the buying process
#2 a strategic approach in marketing, focused on creating and distributing valuable, relevant and consistent content, in order to attract and maintain an audience which will finally lead to sales
#3 a business plan meant to attract clients by creating adapting experiences for the audience
#4 content marketing with a clear methodology that shows exactly how a person travels from the discovering stage, all the way to buying.
This journey consists in three steps: awareness, consideration and decision.
For instance, according to HubSpot, the company that popularized the term “inbound marketing” back in 2006, marketers who consider blogging a priority are 13x more likely to get a positive ROI (return on investment). One time blog articles, however, are not enough and you should be consistent, as companies who publish blog content a few times per mont generate more website traffic and more leads, compared to companies that only update their blogs once in a blue moon.
What benefits could you get with this methodology, you might ask. Here are just some of them:
#1 high quality lead generation
#2 a marketing strategy that is cost effective
#3 long term relationships with the customer
#4 brand awareness & recognition
#5 educating prospects at every point
Finally, there are many tools that will ease your way to inbound marketing. Tools make your life easier in general, but with inbound marketing, they won’t only make it simple, but they will help you reach a greater amount of clients. From web pages, landing pages, Google Ads and Social Media, all the way to CRM, SEO and Analytics, keep in mind to make the best out of these tools and implement them in your overall strategy.
If you're finding yourself in need for a marketing strategy, count on us!
Till next time,
diARK Team
