27.03.2020
What does a Marketing and Social Media lover read these days?
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Since March got us #stuckathome and with a lot of time to spend with ourselves, it’s high time we redirect our energy to improve some of our skills, enlarge our knowledge spectrum and strengthen our expertise in the areas we are fond of or we are currently working in. And because we couldn’t imagine a life without communication, advertising or marketing, we are ready to share with you some interesting books straight out of our bookshelves, filled with a lot of knowledge. Ready, set, READ!
#1: MARK SHAW - Copywriting: Successful Writing for Design, Advertising, and Marketing
Sometimes, writing copy can truly be a challenge. Picking the right tone of voice, the most appropriate words and the best suited approach can make your life hard. Luckily, there are plenty of books about how to improve your writing skills and one of them is Copywriting: Successful Writing for Design, Advertising, and Marketing by Mark Shaw. Easy to read, filled with plenty of useful examples and case studies, this book will give you a good glimpse on how to write for various mediums and purposes.
#2: SETH GODIN - This is Marketing
Need some good insights on Marketing? Then, you cannot skip This is Marketing by Seth Godin. This book manages to encapsulate the core of Seth’s marketing vision, which will manage to answer some of your biggest questions regarding this domain. The multitude of facts, good practices and demystified myths presented here will teach you how to identify your smallest viable audience, how to draw on the right signals and signs to position your offering, how to build trust and permission with your target market or how spot opportunities to create and release tension and give people the tools to achieve their goals.
#3: ROBERT B. CIALDINI - Influence: The Psychology of Persuasion
We’ve read this in a heartbeat! Written in a colloquial style, with a lot of short stories that stand as examples, Influence: The Psychology of Persuasion by Robert B. Cialdini is a must for all the communication lovers out there, constantly reminding us about the powerful nature of persuasion. Frequently used in university classes or suggested to people who operate successful businesses, this book will offer you a lot of valuable pieces of information you can then use in your day-to-day job.
#4: DEREK THOMPSON - Hit Makers: The Science of Popularity in an Age of Distraction
Have you ever wondered how things become viral on the Internet? Or what is the secret ingredient that transforms something basic into a worldwide known phenomenon? In Hit Makers: The Science of Popularity in an Age of Distraction, Derek Thompson shares some fascinating facts and theories about content that goes viral on social media. Puzzled about why we like what we like? Then this book will satisfy your curiosity.
#5: TOM STANDAGE - Writing on the Wall: Social Media - The First 2,000 Years
To be completely honest, the first thing that drawn us to this particular book is the charming choice of words for its title. In Writing on the Wall: Social Media - The First 2,000 Years, Tom Standage tells the story of social media over two millennia, pointing our astonishing similarities between, let’s say, papyrus rolls in Ancient Egypt and Twitter. Got you intrigued?
Now, all you have to do is pick your favourite and start reading. Enjoy your days at home, folks!
Till next time,
diARK team
